ExpLOud EDP by Laboratorio Olfattivo

“ExpLOud marks the beginning of a new creative synergy: Laboratorio Olfattivo meets Pierre Guéros, perfumer at Symrise. This great traveler and connoisseur of the Middle East immediately seduced us with his sensitivity, his human curiosity, and his ability to establish empathic contact with other cultures. Without hesitation, we entrusted him with the mission of giving body to “our vision” of Oud. ExpLOud was born, as an aromatic explosion based on the most precious and luminous of Ouds, with floral notes to lift and twist the characteristic scent of this unique raw material which has already experienced numerous interpretations on the market”.

-Roberto Drago

“Oud is the quintessence of woody notes. It is unique because of its olfactive profile and sociocultural interest. I wanted to work around oud as a multifaceted diamond, the most precious raw material you can imagine. I had the chance to work with an amazing quality of Oud from Ajmal, located in India. It is the perfect balance of all the facets of oud: smoky, leathery, slightly animalic, vibrant, addictive, and powerful. What makes this fragrance perfectly unique is the fresh floral Magnolia – Lilybelle accord in the heart, projecting the fragrance to a more bright, enthusiastic, and joyful place. Lilybelle® in particular, gives an almost aquatic character to the fragrance, which allows the perfume to breathe. Afterward, I used an overdose of Ambrocenide® and Ambrostar®, which provide a unique sharpness, projection, and vibrance. These molecules can virtually make this fragrance last forever. Then, I choose a combination of three exceptional woody raw materials: Patchouli heart fraction to convey the darkness of oud, Sandalwood Album to impart an addictive soft and milky sandalwood effect, and finally, our precious Vetiver from Madagascar, which possesses an earthy, rooty, and slightly smoky impression. These three elements combined are like a hybrid of the perfect wood. At the end, the addition of Oud Boya underlines the woody oriental character of the fragrance.”

-Pierre-Constantin Guéros